Stefano Erb Cruz: 3 Marketing Books for your Summer Reading List
Being a marketer can often feel like you’re working in a field that is constantly changing, particularly in the digital age. The best marketers are those who take every opportunity to learn more about the field of marketing, what drives consumer decisions, and the latest tools and strategies to help reach their target markets.
With summer just kicking off, here are 3 Marketing Books to add to your summer reading list this year.
‘Hooked: How to Build Habit-Forming Products’
In Hooked, Nir Eyal gives science-based insights on how to create products that consistently engage users and encourage them to come back time and again. The book masterfully avoids lofty abstract theories and instead provides practical and actionable steps (in a four-step process) to design and build products that people love.
‘This is Marketing’
Seth Godin is a marketing pioneer, and no “best marketing books list” would be complete without the inclusion of at least one of his books. One of his latest books, ‘This is Marketing’ is a great place to start, as it tackles some of the latest trends in marketing today. It addresses the shift currently taking place in marketing disciplines as we move into an increasingly digital world. He dives deeply into how to effectively capture buying intent among target audiences using SEO and keywords, and how to build buzz and a network of adopters around a particular product or service.
‘The Results Obsession: ROI-Focused Digital Strategies to Transform your Marketing’
Karen Marchetti’s new book is a must read for anyone looking to improve and test their direct marketing strategies online. It’s a super granular and step-by-step guide that will help you to identify and focus on your highest ROI marketing channels, and help you improve the channels that are underperforming. The book walks you through strategies for optimizing your funnel at every customer interaction point — from traffic to leads to sales.